Every brand has a beginning, a spark that ignites its mission. For Laud Collective, that spark was twofold: a passion for fashion and a fervent desire to champion mental health. Let's get into our story, where "Laud" isn’t just a name — it's an essence, a mission, and a reflection of duality.
Our Story: The Duality and Mission of Laud Clothing
Our Story: The Duality and Mission of Laud Clothing
A Name with a Purpose
The journey of Laud Collective began with its very name. When you reverse "Laud," you find "dual," encapsulating our mission to celebrate the dual perspectives and realities inherent in all of us. Recognizing the multifaceted nature of humanity became our brand's touchstone, echoing the sentiment that life’s complexities don't fit neatly into boxes.
From Passion to Purpose
Fashion is a powerful medium — it speaks, influences, and empowers. With a desire to intertwine this influence with advocacy, the idea for Laud Collective took shape. Fashion became our tool to advocate for mental health, making it possible to inspire and nurture conversations, comfort, and understanding about a topic so often shrouded in silence.
Beyond Clothing: A Deeper Connection
Laud Collective has always aspired to be more than just a clothing line. We wanted a heartfelt connection with our community. With each design, we aimed to evoke emotions and empowerment, weaving our shared journey into the very fabric of our garments. This isn't just about fashion; it's about fostering a community where everyone feels seen, heard, and valued.
Collaborations for Change
Commitment to our cause took on a deeper meaning when we began partnering with like-minded organizations. Working with groups such as Therapeutic Recreational Group and Wheels & Warriors magnified our impact, enabling us to reach veterans, first responders, and others battling mental health challenges. Every piece sold wasn't just a style statement but a step towards positive change.
The story of Laud Collective is one of passion, purpose, and commitment. It's a testament to our belief in the power of duality, acceptance, and the change fashion can bring about. As we look back, we're filled with gratitude. As we look forward, we're filled with hope. We invite you to be part of our story, to wear our essence, and to join us in championing mental health. Explore our collections today and become part of the Laud legacy.